November 25, 2003
Dell is getting rid of its call center in Bangalore:
"Customers weren't satisfied with the level of support they were receiving, so we're moving some calls around to make sure they don't feel that way anymore," Weisblatt said.The business about thick accents is puzzling in light of this article about Indian call center innovations:He would not discuss the nature of the dissatisfaction, but the Austin American-Statesman reported Saturday that some U.S. customers have complained that Indian support operators are difficult to communicate with because of thick accents and scripted responses.
In India, which has been most successful in stealing call-centre business from the rich countries, companies teach their operators to understand American accents and imitate them. They watch American movies together, and those who can easily comprehend Sylvester Stallone's dialogue are said to be approaching perfection. Some companies try to create an American ambience by putting little American flags on the desks and providing pizza.Sounds like Dell's call center operation is a little backwards for the industry.
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