Pick your poison  

Check out the New Yorker's review/discussion of Barry Schwartz's The Paradox of Choice: it's about as informative as the book, and a whole lot shorter. The book kind of bored me with its tedious examples and pop-psych diagnoses. But the question of how choice weighs on us/buoys us cuts to the heart of what it means to be both a capitalist and a small d democrat. The central insight (and the economic thinking that backs it up) that too much choice can paralyze, even hinder us should be a wake up call. Too many Americans accept as fundamental truth the equation of choice with moral authority and personal utility.