March 4, 2003

Cultural calculus  

According to this article from ArabNews (via Amish Tech Support), McDonald's has a new sandwich called McArabia out in he Middle East. Good for them! In India last summer I was totally impressed with the way McDonalds had carefully adapted its menu to that culture and its unique dietary requirements. When I got back, I tried to find other countries where they'd done the same thing, but apart from a Mexican sandwich called McNifico there wasn't much. In India almost everything on the menu is different, because nobody eats beef. You'd be amazed what they do with a lentil/potato patty.

By the way, McDonald's really needs a boost right now. Their stock is way down, in part because of mismanagement, but also because foreign markets just aren't as receptive to American fast food these days... of course, no surprise there. But I've read articles comparing them to KMart.

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