locussolus - Better blogads

December 7, 2004

Michael Bassik looks at the success of Blogads this past election cycle and makes some suggestions for how to improve their reach and effectiveness. Among them: use a bidding model a la eBay for pricing (in fact, why not just use eBay to sell these ads to begin with?), label blogs based on political slant or geographic affiliation, and create a "run of the blogsphere" package to relieve buyers from the need to become experts on different blogs. All great ideas...

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