The exclusivity of Journal content  

This article presents the skepticism about Rupert Murdoch's plans to make the WSJ a website free rather than a subscriber service. Obviously I don't know the numbers, but if it's true that 80% of the visitors to that site leave without subscribing, it seems like there's every opportunity to increase the readership 130%. Moreover, you have to assume that the WSJ's readers are a very well delineated demographic who should be more valuable than readers at other news sites.

I'll be perfectly happy if they can make the advertising model work, since AFAIK the Journal is the last serious newspaper clinging to that subscription model. At the same time though, they are the only newspaper I can think of that can really make the claim that a subscription model makes sense for them, so I've never held it against them the way I did with the Times.