When it's properly used  

If you want to play some chess online but you're intimidated by the sharks at the Internet Chess Club (where some of the best players in the world are known to play), you might check out Wuchess.com. RZA of Wu-Tang fame is apparently a chess fanatic and wanted to create a place where fans of the Wu-Tang could go for a game.

I picked this up on Gambit, the occasional chess blog at the Times, where you can review one of RZA's blitz games if you're interested.

UPDATE: Guess I missed the full article that came out today.